NEWS AND PUBLICATIONS
May 2026
A Special Handover to Marco Odermatt
A long-held vision became a reality recently when Marco Odermatt became the owner of one of Joni Hedinger’s works. Having followed the ski races over the last few years, it was a pleasure to watch Odermatt achieve such remarkable success on the slopes.
The selected work features Gross Spannort, a mountain from Odermatt's home region.
Handing over this photograph in person was a big honor and provided an inspiring chance to speak about their shared passion for the Swiss Alps.
Thank you Marco!
Jan 2026
Joining ALPA of Switzerland
Ten years into his journey in photography, Joni Hedinger begins a new chapter. His long-standing work in the mountains and a commitment to high-quality imagery have led to a natural fit: becoming an official ALPA of Switzerland Ambassador.
The precision and quality of ALPA equipment supports the vision of documenting the Alps, reflecting not only the excellence of the final works but also the philosophy and approach to photography itself.
The official profile can now be found on ALPA’s newly launched website.
This milestone is also a moment to say thank you to everyone who has supported the work over the years. A special word of gratitude goes to Patrick Lambertz and Hans Keist for their support and trust.
Oct 31 2025
Vernissage "Stetig Unstetig" – IG Halle
Guido Baumgartner,
curator and co-president of IG Halle and Joni opened the exhibition "Stetig unstetig" with a shared talk. It was
great to see so many people join us for the opening at Kunst(zeug)haus, Tor 13!
In the short exhibition Spotlights #8, IG Halle presents glacier photographs
by Joni Hedinger.
Stetig unstetig reflects both a feeling of life and the way we deal with images – especially in social media, where
overload and numbness are common. Joni’s work explores how artistic photography can respond to this flood of images. For him, the mountains remain a constant — even though they, too, are always
changing.
Summer 2025
Alpa Edition Pignons
One of the photos from the "Legacy of the Glaciers" series has been used on the packaging of the new, limited Alpa Edition Pignons in Glacier Silver.
It’s wonderful to see that this special moment, the Mont Miné Glacier in Valais just after sunrise, perfectly aligns with the new Alpa camera. The backlight makes the glacier glow with a silver sheen – in the Glacier Silver color.
Thank you to Alpa of Switzerland and Patrick Lambertz.
May 28 2025
Adventure Talk ON Headquarters
Following a trail run with the On community, an evening of storytelling took place at the On headquarters. Together with Jon Guler and Roman Flepp, Joni Hedinger shared insights into their shared mountain adventures and the passion that drives their work.
The conversation focused on recent projects with The Alpinists and offered a look behind the scenes of how their book was created.
A sincere thank you goes to the team at On and to Jonas Reust for the invitation and for hosting such an inspiring evening.
Spring 2025
Trading social media pressure for artistic freedom.
The article follows the transformation from an Instagram landscape photographer to an experimental artist with a unique visual language. Published in Alpstyle magazine, Arts & Culture section.
Author: Benni Sauer
Mar 21 2025, 09:30 - 11:30
Storytelling Breakfast with Patagonia at Impact Hub Zurich.
Moving Images: What effect do photos have on us? How can we exploit this potential by using photography as a key tool for storytelling and activism?
With: Julia Wunsch, Niklas Eschenmoser, Roman Flepp & Joni Hedinger
Spring 2025
Interview in the "Hinter der Linse" section of AKTIV in den ALPEN magazine about artistic work and why finding your own path is more important than Instagram likes.
Written by Benni Sauer
Nov 23 2024
On November 23rd, the time had finally come: Roamers officially opened its doors and celebrated a special day with many guests. The opening featured a variety of exciting activities and created an enthusiastic atmosphere.
Visitors had the chance to meet the Roamers in person and admire a fascinating photo exhibition showcasing works by Levi Fitze, Pascal
Richard, Tolis Fragoudis, Sven Gernmann and Joni Hedinger.
Autumn 2024
Article in the 4-Seasons magazine by Transa about the outdoor collective The Alpinists.
Autumn 2024
Four Instagram Reels on the cultural Instagram channel of the Swiss national broadcaster SRF.
Produced by Denisa Vitova.
Nov 7 2023
Podcast recording and a trip to Mount Säntis with Dabu Fantastic and SOB.
Listen to the podcast here.
Winter 2023/24
Photo series of Zermatt and interview in the Helvet magazine in the Portfolio section.
Autor: Claude Hervé-Bazin
Autumn 2023
Three years after the release of the bestseller "Lost in the Alps" in the Travel category, Lost in the Alps 2 has now been published.
It features over 60 new hikes in Switzerland and a redesigned layout.
Now available in all bookstores.
Summer 2023
Article and photo series in Bianco magazine about completing the Haute Route on skis in winter and the collaboration with mountain guides from Bergschaft.
Written by Wolfram Meister.
Apr 13 2023
Visit to the Sony World Photography Awards in London by invitation of Sony Switzerland.
With photographer Carmen Huter
Dec 9 2022
The Alpinist wins the Swiss Influence Award in the category Travel.
Summer 2022
Article in Bianco magazine about my exhibition "Blaue Schatten" in the Patrick Lambertz gallery.
Written by Wolfram Meister
April 16th 2021
Interview about the start of the hiking season and the impact of Instagram on the hiking hype with 20Minuten Online.
Author: Martin Hoch
Autumn 2020
It’s finally here! With The Alpinists, we have published our first hiking book.
The book features 66 hikes in the Swiss mountains and stands out with countless spectacular mountain images from the 11 members of The Alpinists.
Now available in all bookstores.
